Apple loses its position of authority after five years,Google gave the top spot to Apple in 2012.Apple's absence of advancement is being faulted
Breaking Apple's five-year record,Google has taken the top spot as the most important brand on the planet. In the most recent Brand Finance Global 500 report, Apple comes in second, took after by Amazon, AT&T, Microsoft,Samsung, Verizon, Walmart,Facebook, and ICBC.
Brand Finance's examiners feel that Apple has "over-abused the goodwill of its clients" and has "more than once disappointed its promoters with changes when material changes were normal." Here the report is discussing the negligible changes presented on iPhone gadgets quite a long time. Moreover, the report says that "the winding lines of early adopters have contracted nearly to the point of imperceptibility," and that "Apple's misfortune has been Google's pick up." Google has been given a brand estimation of $109.47 billion (generally Rs. Rs. 7,36,016 crores), contrasted with Apple's $107.141 billion (generally Rs. 7,20,294 crores)
"Put just, Apple has over-abused the goodwill of its clients, it has neglected to create huge incomes from more up to date items, for example, the Apple Watch and can't show that really imaginative advancements sought by customers are in the pipeline. Its image has lost its gloss and should now contend on an inexorably level playing field not simply with conventional opponent Samsung, but rather a large number of Chinese brands, for example, Huawei and OnePlus in the cell phone market, Apple's key wellspring of
productivity," the report peruses.